Sponsorship Coordinator
The role of the Sponsorship Coordinator is to attract and retain club sponsors. The position has four key activities:
Creating sponsorship packages suitable for their community of local businesses
Engaging and encouraging the current club participants to introduce sponsors to the club from their network of friends and friends
Ensuring all sponsors are welcomed into the club and included in club activities
Ensuring all previous club sponsors are invited back to the club as sponsors for the upcoming year
The Sponsorship Coordinator is expected to:
Act in the best interest of the members at all times
Attend all Committee meetings
Undertake the role in good faith and honesty
If at any stage the Sponsorship Coordinator becomes aware of a personal conflict of interest, real or perceived between themselves and the club, they should immediately notify the Club President of the conflict who will immediately inform all other committee members.
Responsibilities
Prior to the season
Review and if required develop sponsorship categories which seek to grow and expand the sponsorship base of the club
Provide the committee with the recommendations for all sponsorship types and fees for the upcoming year
Work with the Club Treasurer to accurately set sponsorship sales targets which will be reflected in the club’s budget
Liaise with the President and Committee to ensure sponsorship fees reflect the current expectations of sponsors
Create the sponsorship marketing information which can be provided to club participants so they can sell sponsorships to their network of family and friends
Liase with the Social Media Coordinator to have the club website updated to reflect current sponsorship information.
Liase with the Social Media Coordinator to have social media posts created that promote and sell the club sponsorship
Be the primary point of contact for all sponsorship enquires
Assist with the collection of sponsorship applications and fees
Provide details of sponsorship applications to the Secretary for maintenance in club databases
During the season
Review all sponsorship pledges to ensure all sponsorship fees have been received
Ensure that all sponsorship inclusions (such as apparel, merchandise, tickets to games and events) have been provided
Ensure that all sponsors are welcomed and included in all club activities
Be the initial point of contact for any issues or complaints from sponsor concerning their sponsorship and entitlements.
Ensure sponsors receive recognition and acknowledgement for their sponsorships
Post season
Ensure that all sponsors are personally thanked by the club for their support throughout the year
Seek feedback from key sponsors on how the club can continue to create value for them for next year and beyond.
End of year hand over
Updating key documents
At the end of each year a key activity of the Sponsoship Coordinator is review and revise their position description to ensure it continues to reflect the requirements of the role. The updated Position Description must be provided to the Club Secretary prior to the Annual General Meeting each year.
The Sponsorship Coordinator must also ensure that the sponsorship database is updated with all information relating to club sponsors including contact details and previous sponsorship inclusions.
Induction of the incoming Sponsorhip Coordinator
An important responsibility of outgoing Sponsorship Coordinator is to train, mentor and support the incoming Sponsorship Coordinator.
Essential Skills and Requirements
Hold or willing to apply for a current volunteer’s “working with children” check
Possess strong written and verbal communication skills along with a strong, persuasive personality
Need to be professional, friendly, organised, energetic and determined in attempting to land sponsors
Servicing existing sponsors and developing other revenue streams
Ability to build a rapport with partners quickly
In-depth understanding of what your club has to offer sponsors
High level of attention to detail
Well informed of all club activities
Is aware of the future directions and plans of members and the club
Works well in a team environment
Unbiased and impartial on all issues
Receptive to change
Dedicated club person
Strong organisational skills