Social Media Coordinator
The primary objective of the Social Media Coordinator is to develop a communication strategy for the upcoming season and to source and provide information and stories to promote the activities of the Club.
Social media is such a powerful way to grow, engage our club’s audience. Effective use of social media will also support and drive the achievement of many of the club’s goals and objectives.
The key objectives of any communication plan should include the following:
Build your clubs audience on social media of people who genuinely follow and have an interest in your club
Build the sense of belonging between your club and its (social media) supporters and followers
Support the achievement of club goals and objectives (e.g. sell 100 tickets to Ladies Day
Relay important “operational” information to relevant people within the club (i.e. under 12 training is cancelled tonight)
The Social Media Coordinator is expected to:
Act in the best interest of the members at all times
Attend all Committee meetings
Undertake the role in good faith and honesty
If at any stage the Social Media Coordinator becomes aware of a personal conflict of interest, real or perceived between themselves and the club, they should immediately notify the Club President of the conflict who will immediately inform all other committee members.
Responsibilities
Prior to the season
Understand the key social, fundraising and sporting activities that will take place throughout the year and develop strategies to support and promote each activity
Create your communication strategy – break it into pre, during and post season strategies and define the information that will be included when and how?
Determine which social media platforms and strategies best suit the achievement of your communication strategy and club goals and objectives
Review and update the social media policy (code of conduct) and ensure this is provided to the committee for sign off
During the season
Actively update the club’s different social media platforms throughout the week during the season (updating followers on scores, results, injuries, achievements milestones etc)
Promote club’s key activities and events throughout the year,
Promote sponsors, especially promoting special offers from sponsors which people love
Facilitate social media participation and engagement within club stakeholders
Source content and images
Actively engaging followers to transform visitors into advocates for the club (creating a sense of belonging between the club and each individual)
Collaborate with all divisions of the club to ensure their message and stories are being continually promoted and communicated.
Oversee the archiving of club photos and records
Post season
Review the list as people who have access to each of your club’s social media sites and remove access for those you no longer wish to have access to the club’s social media sites through the off season and beyond.
End of year hand over
Updating key documents
At the end of each year a key activity of the Social Media Coordinator is review and revise their position description to ensure it continues to reflect the requirements of the role. The updated Position Description must be provided to the Club Secretary prior to the Annual General Meeting each year.
The Social Media Coordinator should compile a list of people at the end of each season who have access to each of the social media platforms and provide this list to the committee. Ideally the Social Media coordinator should review the communication plans for the season just finished and make recommendations to the committee for any changes they suggest for next season.
Induction of the incoming Social Media Coordinator
An important responsibility of outgoing Social Media Coordinator is to train, mentor and support the incoming Social Media Coordinator.
Essential Skills and Requirements
Hold or willing to apply for a current volunteer’s “working with children” check
A frequent user of social media sites
The ability to plan what the clubs needs to communicate and when
Ability to engage people through social media without getting drawn into negative or personal discussions
Strong understanding of the club’s social media strategy and willingness to follow it
Can communicate effectively
Respectful and effective communication
Understanding how to create memes, photos and video for use on social media
Thorough knowledge of what is going on within your club
Is well organised
Works well in a team environment
Enjoys working with children
Unbiased and impartial on all issues
Receptive to change
Dedicated club person